Intel Corporation (INTC) seeks to expand the boundaries of technology to provide the most amazing experience possible while designing, manufacturing, and selling integrated digital technology globally.
Reportedly, Intel is set to enter a collaboration with Arena15 to offer live events, immersive experiences, and activations, and monumental art installations, employing ground-breaking technology and much more for the retail environment. Expected to open in April 2020 the property in Las Vegas will include a flexible platform where Intel innovation will play a key role.
Joe Jensen, Intel vice president, and general manager of the Retail, Banking, Hospitality, and Education Division stated, “Today, only top retailers can afford to explore and implement the experiential design in their stores. We believe immersive, authentically engaging and inspiring experiences in retail are not only possible but should be accessible for all. Ecosystem collaboration is in Intel’s DNA. AREA15 will help provide scalable, world-class experiential retail solutions for retailers and brands of all sizes.”
As per research, 81 percent of Generation Z prefer to shop in stores, and 73 percent prefer to discover new products in stores offering consumers a choice to interact with brands by engaging with this demographic. The rapid shift in technology has resulted in the business-critical need to understand customers and make use of the design for real-time consumer experience. The collaboration with Intel will focus on immersive experiential retail design with the launch of the Intel© Experience Incubation Hub.
Winston Fisher, CEO of AREA15 and partner in Fisher Brothers stated “AREA15 is a radical reimagining of retail, where visitors can expect to be authentically engaged and inspired in an otherworldly setting. Experience design cannot be separated from technology — it is essential that the two are intertwined and co-developed. That’s where our collaboration with Intel comes in. Together, we’re raising the standard of experience design, and developing best practices for combining technology, art, and commerce in exciting, unexpected ways.”
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