fbpx

Stay Informed. Stay Competitive. Get Free Email Updates Dow 30 & Emerging Growth

Stay Informed. Stay Competitive.

Get Free Updates

Dow 30 & Emerging Growth

Honeywell Selling Performance & Lifestyle Footwear Business to Rocky Brands For ~$230 Million

By John F. Heerdink, Jr.

Reportedly, Honeywell (HON) has entered an agreement with a leading manufacturer of premium footwear and apparel, Rocky Brands to sell its performance and lifestyle footwear business for approximately $230 million, expected to close end of the first quarter of 2021. As per the agreement, Honeywell will divest five brands that are non-core to its business including XTRATUF fishing boots and deck shoes, The Original Muck Boot Company, Ranger, Servus protective rubber boots, and NEOS overshoes. The company will continue to manufacture industrial safety footwear for workers under brands such as Honeywell Bacou, Oliver, MTS, and others.

“These are well-respected brands beloved by professionals and outdoor enthusiasts for work and play, and we’re proud of our team that has grown this business in recent years,” , “We’re excited for them to join Rocky Brands, who will continue to accelerate growth by leveraging its significant industry knowledge and expertise.” stated John Waldron, president and CEO, Honeywell Safety and Productivity Solutions.


Rocky Brands, Inc. is a leader in manufacturing and marketer of high-quality footwear and apparel marketed under well-recognized brand names including Georgia Boot®, Rocky®, Lehigh®, Durango®, and the licensed brand Michelin®.

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives. 

Stay Informed! Stay Competitive! Please join us at Vista Partners and receive our FREE email updates throughout the week and view our exclusive content and research.


Post View Count : 396
(Read Original Story: Honeywell Reaches Agreement To Sell Lifestyle And Performance Footwear Business To Rocky Brands in PR Newswire)


YOUR GUIDE TO STAYING INFORMED IN THE MARKETS

Subscribe for FREE Email Updates & Access To EXCLUSIVE Research!

Connect with us