Reportedly, Procter & Gamble Company (PG)’s Gillette announced the launch of its new range of products under the name King C. Gillette, offering a complete range of tools and products for men, helping them to perfect their facial hairstyle and grooming at the ease of their home. The launch meets the company’s heritage by bearing the name of its founder King Camp Gillette.
The range includes Double Edge Safety Razor and Blade Refills, Shave and Edging Razor and Blade Refills and Transparent Shave Gel to meet shaving needs. Other products include Beard trimmer, Daily Beard & Face Wash, Beard Balm, and Beard Oil infused with plant-based ingredients along with argan oil, coconut water, aloe vera, avocado oil, cocoa butter, and white tea extract. The above products to also feature the King C. Gillette signature scent developed by Gillette’s in-house expert perfume team in collaboration with an international fragrance house experts.
Gary Coombe, CEO, Gillette stated “We’re excited to announce the launch of the King C. Gillette range – the first complete lineup of products and tools designed for men with facial hair. Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name. All men have their own grooming styles and rituals which is personal to them, and so we’ve put all our years of shaving experience together with the very best razor, hair and skincare technologies to create this full range of tools, accessories, and care products to meet all the grooming needs of all men. It’s the one-stop-shop for grooming that men have been looking for.”
King C. Gillette products can now be purchased at Walgreens locations nationwide and online at Walgreens.com starting at $5.99 – $29.99.
The Procter & Gamble Company (PG), a Dow 30 component, supplies branded consumer packaged goods to consumers across the globe. To learn more about Procter & Gamble (PG) and to continue to track its progress please visit the Vista Partners Procter & Gamble Coverage Page.
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