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Disney Trimming Ad Spending On Facebook

By John F. Heerdink, Jr.

Reportedly, the Walt Disney Company (DIS) will lower its advertising and marketing spend on Facebook (FB) after the social media giant experienced an ad boycott over its handling of controversial content, hate speech, and enforcement of policies surrounding the objectionable content. Disney didn’t make a public announcement on cutting back on Facebook but changed advertising plans silently. Disney also paused spending on Facebook-owned Instagram for Hulu, its another streaming service. 

Recently, companies like Starbucks Corp, Adidas AG, Unilever Plc, and others also reportedly pulled advertising from the social media giant. Disney remained unavailable for comment.

Dow 30 Component, The Walt Disney Company (DIS),  and its subsidiaries is a diversified worldwide entertainment company that operates in four business segments: Studio Entertainment, Media Networks, Parks and Resorts, and Consumer Products & Interactive Media. To learn more about this Dow 30 Component, The Walt Disney Company (DIS), and to continue to track its progress please visit the Vista Partners Walt Disney Company, Coverage Page. 

 

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.

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(Read Original Story: Disney cuts ad spending on Facebook amid growing boycott - WSJ in Reuters)


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