Dow 30 Component, The Walt Disney Company (DIS), and its subsidiaries is a diversified worldwide entertainment company that operates in four business segments: Studio Entertainment, Media Networks, Parks and Resorts, and Consumer Products & Interactive Media.
In the recently held Disney’s D23 Expo in Anaheim, Disney announced the launch of its exclusive 25 store-in-store locations in collaboration with the retailer, Target by October. Target CEO, Brian Cornell joined Bob Chapek, the Chairman of Disney parks, experiences and products onstage for the announcement.
The store is set to feature more than 450 items including toys, games, apparel, collectibles, and accessories like “Disney Princess”, “Star Wars,” and other popular Disney characters. Additionally, both the companies have also teamed up to introduce a digital experience at Target.com/Disneystore, which is currently ready for preview and the full site is expected to launch on Oct 4, this year.
Reportedly, Target is currently redesigning and customizing its stores to meet the need of its guests. It further announced the launch of a new store near the Walt Disney World Resort in Orlando in 2021.
“Our teams worked closely with Disney to co-develop and design the store experience with features like music, interactive displays, photo ops and a seating area where families can watch Disney movie clips,” stated Target in a blog post.
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