As per reports, IT and Networking giant, Cisco plans to acquire Customer Experience Management company, CloudCherry based in Salt Lake City, UT by the first quarter of Cisco’s fiscal year 2020. CloudCherry is a privately-held entity offering innovative ways to track customer journey through its predictive analytics and out-of-box integration. Predictive analytics allows contact center agents with real-time journey tracking and allow modifications with discounts and services to enhance customer needs and strengthen customer loyalty. CloudCherry’s open API platform simplifies how the customer data is put into records to all data sources. It facilitates center agents to take care of the feedback loop, all in real-time, improving customer trust, and fulfilling expectations.
The partnership is expected to move the companies contact center from an isolated interaction space to a more close-knit experience and accelerating business outcomes. The CloudCherry team is expected to join Cisco’s Contact Center Solutions business upon the deal completion.
“This is the next step in realizing our vision for cognitive collaboration in the contact center, enabling the delivery of the best, most personalized customer experiences, ultimately improving customer loyalty and lifetime value,” stated Vasili Triant, vice president and general manager, Cisco Contact Center Solutions.
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