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Cisco Enters A Video Streaming Deal With Britain Telecom Giant BT

By John F. Heerdink, Jr.

Reportedly, tech giant Cisco Systems, Inc. (CSCO) has entered a deal with Britain’s biggest telecoms group BT for its new service built to speed up internet video traffic through its networks to meet the growing demand for video streaming driven by the pandemic.

The new service is developed in collaboration with a U.S. cloud platform company Qwilt, to assist telecom operators to work on their content delivery infrastructure, increase streaming quality, reduce cost, and have more control over content flows and add a revenue source.

Video streaming majors like Netflix, Alphabet Inc’s YouTube, Disney+, and Amazon’s Prime video service have been facing a surge in usage amid the pandemic accounting for the majority of the internet’s traffic volume. Also, the European Union industry chief Thierry Breton had asked the streaming giants to lower video streaming quality to prevent any internet gridlock.

“Streaming video may be the killer app for the internet, but it doesn’t have to kill the internet,” stated Jonathan Davidson, Senior Vice President at Cisco.

Cisco Systems, Inc. (CSCO) is a global technology leader that designs, manufactures, and sells Internet Protocol-based networking and other communications technology. To learn more about Cisco Systems, Inc. (CSCO) and to continue to track its progress please visit the Vista Partners Cisco Systems, Inc. Coverage Page

Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.

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(Read Original Story: Cisco signs up BT for new service to speed up video streaming in Reuters)


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