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Burger King Brazil Teams Up With IBM Services For the Development Of Virtual Assistant

By John F. Heerdink, Jr.

Reportedly, IBM (IBM) Services has teamed up with Burger King Brazil to create a new virtual assistant, based on IBM Watson Assistant in the name of Technology Orienting People (TOP). TOP will assist Burger King Brazil’s 16,000 employees, with more than 800 restaurants to be more connected to each other and with the leadership team.

Earlier, BK Brazil’s employees used a centralized command system to submit requests for vacations, documents, and other Human Resources related topics. TOP will now allow these services to be available via a text conversation in natural language, through the employee’s own WhatsApp.

Each employee is recognized by TOP by their telephone number and registered ID in the company’s system to take care of confidentiality and answering questions about vacations, earnings reports, and other Human Resources matters. The virtual assistant is responsible for 50% of employees’ requests on HR issues, relieving the team to focus on more strategic goals.

TOP is also enabled to answer questions from employees and assist with the necessary guidance on the company’s strategy as it navigates the COVID-19 pandemic. IBM Cloud in the BK Brazil IT environment helps with the exchange of information and respond in real-time.

“TOP’s main objective is to be close to our employees and facilitate access to information. And technology plays a major role in enabling this connection, especially at a time when reliability, security, and speed are so critical. We know that the moment demands communication and an agile flow of information and if technology allows us this close contact with the people who are part of the team, we will make the most of it.” – stated Iuri Miranda, CEO, Burger King Brazil.

Dow 30 component International Business Machines Corporation (IBM) provides information technology (IT) products and services worldwide. To learn more about International Business Machines Corp (IBM) and to track its ongoing progress please visit the Vista Partners IBM Coverage Page


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(Read Original Story: Burger King Brazil Selects IBM Services to Implement AI Strategy to Help Transform Human Resources Processes and Strengthen Employee Relationships in PR Newswire)


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