Reportedly, Apple Inc. (AAPL) has removed 39,000 game apps on its China store as it had set year-end as the deadline for all game publishers to obtain a license. Apple initially gave game publishers an end-of-June deadline to submit a government-issued license number enabling users to make in-app purchases in the world’s biggest games market but later extended the deadline to Dec. 31.
Including the 39,000 games, Apple removed more than 46,000 apps in total from its store this week. Some games affected by the removal included Ubisoft title Assassin’s Creed Identity and NBA 2K20.
China’s Android app stores have long complied with regulatory requirements, but Apple is enforcing them more strictly this year to close loopholes to fall in line with China’s content regulators
“However, this major pivot to only accepting paid games that have a game license, coupled with China’s extremely low number of foreign game licenses approved this year, will probably lead more game developers to switch to an ad-supported model for their Chinese versions,” stated Todd Kuhns, marketing manager for AppInChina, a firm that helps overseas companies distribute their apps.
Dow 30 component Apple (AAPL) has revolutionized personal technology with the introduction of the Macintosh in 1984. Today Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to “leaving the world better than they found it. To learn more about Apple (AAPL) and track its ongoing progress at Vista Partners Apple (AAPL), Coverage Page.
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