McDonald’s Corporation (MCD) is the leading global foodservice retailer with nearly 37,000 locations in over 100 countries. The Corporation operates and franchises McDonald’s restaurants in the US and across the globe with over 90% of its restaurants owned and operated by local, independent businessmen and women.
An announcement came on Monday, stating that the food giant McDonald’s aims to buy Dynamic Yield Ltd. The tech company provides personalized interactions across webs and apps, giving companies a more individualized engagement with its customers. Dynamic Yield’s AI-powered omnichannel personalization engine helps businesses personalize every customer interaction to improve performance and overall customer satisfaction. The deal will focus on revolutionizing the menu, pushing the food giant to have better personal and digital presence among its customers.
The $300 Million deal has come as a breakthrough after almost two decades. The acquisition aims to boost sales by introducing digital menu, self- serve kiosks, display of items as per the weather conditions and suggesting add on items on the menu. The move shows the desire of the company to speed up its growth through technology.
The vision of the company is to provide the amenity to its customers and to stand out among its rivals. McDonald’s aims to spend $1 million to boost sales of around 2,000 U.S locations.
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